Crowd analytics
Insights unlocked: Data driven solutions for actionable improvements in safety, efficiency, and analytics.
Visualize DataBetter data, better business, better experience.
Quality data is at the core of effective crowd analytics for airports, hospitality, retail, transit hubs, stadiums, and music venues. Site managers have the difficult task of balancing safety requirements, business needs, and - perhaps most importantly - a quality user experience for guests and visitors. Thanks to 3D lidar powered solutions, it is now possible to track the entirety of a users journey throughout large and complex spaces, receive completely accurate people and object counts and classifications, collect accurate dwell times, and derive actionable insights that will effect queue management, staffing optimization, and improve overall user experience - all while respecting privacy and remaining GDPR and CCPA compliant.
Spend less time in lines.
Queue management.
Retail analytics shortens queues and increasing the efficiency of a customer's journey through them is one of the most important ways to positively impact a user's experience.
Privacy compliant.
As lidar does not collect identifying information such as race or gender, analytics are completely GDPR and CCPA compliant.
Fewer sensors.
Each lidar sensor can cover 5x the space of alternative sensors, such as cameras. Moreover, the long range of lidar means that there is no ceiling height restriction so sensors can be deployed in cavernous rooms such as ticketing areas or atriums without issue. This is also reduces the cost and maintenance and installation as well as lowering the amount of space and cables required for an application.
3D zones.
Centimeter level accuracy means it is possible to monitor highly customizable zones for a variety of specific needs.
High resolution for accurate counts and classification.
High resolution sensors boosts object detection range and classification confidence, avoiding inaccurate double counts and misclassification.
Optimize the purchase path.
Dwell Time.
Learn how, when, and where customers spend their time. Understand how they interact with space, services, displays, and products.
Staffing.
Understaffing and overstaffing at check-in, security, or maintenance is replaced with accurate precision. Analytics provide insight on missed conversion opportunities and allow for optimized scheduling and staff placement.
Product interaction.
Centimeter level accuracy allows for data and insights on when and where customers spend their time, when they notice displays, campaigns, and advertisements, and how they physically interact with products - whether that means just looking, touching, or picking something up and carrying with them.
Facilities.
Based on predictable patterns of traffic, it’s easier to clean and restock facilities and product displays.
Reduce bottlenecks and keep people moving.
User journey.
Improve fan, traveler, and customer experience.
Proactively reducing queue times means serving customers faster.
Displays and concessions.
Armed with visitor engagement and behavior data, improving operational efficiency providing more services to customers is possible.
Advertisements and activations.
More data means more testing; with advertising partners, it’s possible to offer A-B testing on advertisement effectiveness.
The path to better data begins here.
Crowd Analytics are built on Ouster Gemini.
Ouster Gemini is a software perception platform designed and optimized for digital lidar sensors that track, classify, and count vehicles, bicycles, objects, and people. It is purpose-built to turn complicated data into actionable, intuitive, and tailorable insights for people and object detection in traffic, security, crowd, and retail analytics and management.
Powered by the L3.
The core of our OS lineup powers doubled range, 10x photon sensitivity, and 5.2m points per second.
L3 Chip
21.47 Gmacs of signal processing and 125 Million Transistors on Chip
Improve Safety.
Our lidar sensors aren't just designed for better accuracy and data. They're made to keep people safe. Monitoring concert and sports venues to prevent dangerous surges, optimizing passenger journeys through transit hubs to prevent bottlenecking and rushed connections, and monitoring subway stations for unsafe behavior are all ways in which Ouster is improving safety in crowd analytics.
Reduce cost & complexity.
A new level of accuracy in data allows venues, transit hubs, and retail centers to optimize their operations and reduce cost and complexity. Live time staffing redirects at airport security and check-in lines, optimized scheduling at shops and restaurants, and ensuring that an efficient and safe user journey is at the core of station planning in the UK are all ways Ouster is reducing cost and complexity with crowd analytics.
Improve efficiency.
The efficiency of user journeys and venue operation is essential to a positive customer and passenger experience. Planning store layouts, optimizing staffing, reducing wait times for facilities and entrance, and easing the boarding process on trains and in air travel are all ways Ouster is contributing to efficient operations with crowd analytics.
Case Studies to explore
Case Studies to explore
Open Space and Avanti West Coast Rail, UK
With an emphasis on proactive station management and creating a link between engineers, architects, and end-customer experience, Open Space and Avanti West Coast Rail are transforming the way the UK rail network is managed.
Digital Mortar and Global Partners
In their project with the Global Partners retail chain -- Alltown Fresh -- Digital Mortar uses Ouster Gemini and Ouster OS sensors to provide highly accurate and actionable data and insights regarding user journeys and shopper analytics. Based on the data collected, Global Partners is able to optimize their current layouts and the future designs for all their locations to ensure optimal business outcomes and customer experience.
Hardware Products
Our new REV7 sensors
Talk to our lidar experts for more information.
Find a partner near you.
Talk to our lidar experts for more information.